Quick Take
The best standard is one your team can repeat consistently. Keep the system clear enough that good habits survive busy weeks.
Match follow-up to intent
High-intent inquiries deserve faster, denser follow-up. Lower-intent leads often need more space and more education.
Give each touch a purpose
Answer an objection, clarify a service, share useful information, provide proof, or make the next step easier.
Use email and SMS differently
Email gives you room to explain. SMS is better for short prompts, reminders, and high-intent moments.
Move leads into long-term nurture
Once active follow-up has run its course, keep qualified leads in a lighter cadence instead of disappearing completely.
Ready to put this into action?
New customers in. Past customers back.
Nurture Engine manages reactivation, nurture, and outreach campaigns through email and SMS so your team can focus on the conversations that come back.
See How Nurture Engine Works